Double Olympic Gold Medalist, Award-Winning Director
Double Olympic Gold Medalist, Award-Winning Director
Lend Talents To New Komen Bahamas Ad
Award-winning director, Lavado Stubbs. (Photo/ Scharad Lightbourne)
Two-time Olympic gold medalist, Pauline Davis-Thompson is the star of a new commercial promoting the upcoming Susan G. Komen Bahamas Race for the Cure® event. Sunshine Insurance (Agents & Brokers) Ltd. is the lead organizer and sponsor of Komen Bahamas.
The commercial, dubbed, “Never Alone”, will infiltrate social media this month. It details Davis-Thompson’s journey to the top and the challenges she encountered along the way.
The commercial, which will be shortened for television audiences, also features several student athletes from Davis-Thompson’s track club.
Directing and producing the commercial is noted director and Icon Award winner, Lavado Stubbs.
Stubbs is also the owner and creative director of Conch Boy Films – a boutique production company.
Two-time Olympic gold medalist, Pauline Davis-Thompson.
“I heard about the Susan G. Komen Bahamas event through the media in the past and its many promotional outlets. I was approached by the marketing team this year to participate and I am honored to be a sponsor this year,” said Stubbs.
“In the commercial, I wanted to capture the essence of never giving up. Pauline Davis is our country’s double gold Olympic medalist and is a prime example of someone who never gave up. In the video, I created a black and white environment and isolated the color pink throughout the video which is symbolic with the pink ribbon that represents breast cancer awareness,” said Stubbs.
“Pauline Davis’ battle to achieve those Olympic gold medals is parallel to those that battle cancer. Therefore, I wanted this video to merge both worlds and motivate anyone to be a part of this powerful Susan G Komen event and truly race for the cure.”
Meantime, Sunshine Insurance Marketing Coordinator, Rogan Smith, who wrote the ad, explained what she wanted to capture.
“The minute Pauline signed on to do the commercial, I knew that I had to highlight her struggles and draw parallels with those battling cancer. Even though one is clearly more serious, there are a lot of similarities. There’s a lot of loneliness in the athletic world and it requires a lot of mental toughness because there are so many moments when they feel like giving up; they feel alone. Someone fighting cancer experiences similar sentiments. However, what they might not realize is that someone is always in their corner rooting for them and as with anything, you have to take it one day at a time and never allow yourself to drift in that mental space where you want to give up,” said Smith.
Smith thanked Stubbs for signing on as a sponsor and delivering a “stellar” commercial.
“It is unbelievable how incredibly talented Lavado is. We have had good commercials in the past, but this one just blows them all away. He is so meticulous with the production and so easy to work with. I honestly screamed and cried when I saw the ad; it was that good. We can’t thank him enough for coming on board,” she said. “I also want to thank the legend that is Pauline for everything.”
Komen Bahamas has raised hundreds of thousands of dollars for local cancer charities since its inception.
The 2017 race – which is part of the Sunshine Insurance Race Weekend (SIRW) – will take place on January 14, 2017 at 7:00 a.m. starting at the Montagu foreshore.
To register, visit www.komenbahamas.org.
